PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON PRODUCT INNOVATION MANAGEMENT, VOLS I AND II,2009年:1953-1957
[Gui Yuhui; Xiao Feng; Zheng Da; Zhang Chenchen] Huazhong Normal Univ, Acad Game Design, Wuhan 430079, Peoples R China.
4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)
4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)论文集
design management;strategy of abandon;new media game
Normally, people think that design is focusing on new ideas and new productions. The aim of our study was to determine that the strategy of abandon also enhances efficiency for accurate and effective design for new media game design and industrial production. Two groups participated in the study. One group only focused on creating new designs and other group cared about abandon a few parts of new design. Results suggest that design should be based on people's needs, even include human's nature weakness. Designers, business development and sales must meet the needs above. Once design is fitting to the corporate of the local needs, the design management will gain more profit from the balanced good design. The strategy of abandon is a kind of design management philosophy.