作者机构：
[LI Yanhui; XU Lu; LIU Bailing] School of Information Management, Central China Normal University, Hubei, Wuhan, 430079
通讯机构：
[Bailing Liu] S;School of Information Management, Central China Normal University, Wuhan, Hubei, China
关键词：
e-commerce;personalization;privacy protection;evolutionary game
摘要：
Personalized products and services in e-commerce bring consumers many new experiences, but also trigger a series of information security issues. Considering the bounded rationality of the game participants, in this paper, we propose an evolutionary game model of privacy protection between firms and consumers based on e-commerce personalization. Evolutionary stable strategies (ESSs) are obtained from the equilibrium points according to the model analysis, and then simulation experiments are launched to validate the decision-making results and the influencing mechanism of various factors. The results show that the model can eventually evolve toward a win-win situation by wisely varying its various factors, such as ratios of initial strategies, cost of privacy protection, commodity prices, and other related factors. Further, we find that reducing the possibility of the privacy breach under the premise of privacy protection can help promote the e-commerce personalization.
期刊：
International Journal of Information Management,2017年37(2):43-53 ISSN：0268-4012
通讯作者：
Zhao, Jing
作者机构：
[Li, Yanhui; Chi, Maomao; Zhai, Shanshan] Cent China Normal Univ, Sch Informat Management, Wuhan, Peoples R China.;[Zhao, Jing] China Univ Geosci, Sch Econ & Management, Res Ctr Digital Business Management, Wuhan, Peoples R China.;[George, Joey F.] Iowa State Univ, Coll Business, Ames, IA USA.
通讯机构：
[Zhao, Jing] C;China Univ Geosci, Sch Econ & Management, Res Ctr Digital Business Management, Wuhan, Peoples R China.
关键词：
Balancing;Complementing;Inter-firm IT governance;IT ambidexterity;Relational performance
作者机构：
[李赛; 李延晖; 董庆兴] School of Information Management, Central China Normal University, Wuhan, 430079, China;[张大斌] School of Mathematics and Information, South China Agricultural University, Guangzhou, 510642, China
通讯机构：
School of Information Management, Central China Normal University, Wuhan, China
作者机构：
[Li, Yanhui; Lei, Chao; Liu, Bailing] Cent China Normal Univ, Sch Informat Management, Wuhan 430079, Peoples R China.;[Zeng, Bing] S China Univ Technol, Sch Software Engn, Guangzhou 510006, Guangdong, Peoples R China.
通讯机构：
[Zeng, Bing] S;S China Univ Technol, Sch Software Engn, Guangzhou 510006, Guangdong, Peoples R China.
关键词：
automated trust negotiation;mobile commerce;negotiation strategy;Petri net
摘要：
Automated trust negotiation (ATN) offers an attractive means for trust establishments, which establishes mutual trust among strangers wishing to share resources or conduct business, but it comes at the cost of non-trivial computation and communication overheads. The deployment of ATN strategies on a resource-constrained mobile device may lead to user-obstructive latency for operations. In this paper, we propose a trust negotiation strategy called trust target Petri nets negotiation strategy (TPNNS). It highly reduces the negotiation latency in the mobile device compared with other negotiation strategies, since it considers all the alternative responses at each step and chooses the best one. TPNNS supports cycle avoidance and employs skipped TPN which is a new approach presented in this paper. What is more, it is complete and ensures no irrelevant credentials are disclosed during the trust negotiation.
摘要：
This paper presents a closed-loop location-inventory-routing problem model considering both quality defect returns and nondefect returns in e-commerce supply chain system. The objective is to minimize the total cost produced in both forward and reverse logistics networks. We propose a combined optimization algorithm named hybrid ant colony optimization algorithm (HACO) to address this model that is an NP-hard problem. Our experimental results show that the proposed HACO is considerably efficient and effective in solving this model.
